There is little-to-no overhead for teaching classes like this, so instructors or studios should (theoretically) be able to monetize their classes to meet their needs. The certification model allows instructors - including those certified before the pandemic - to set their own prices for classes. After the certification course, instructors pay a monthly fee of $39 to receive continued trainings, mentorship, choreography, custom DJ mixes, and placement on the 305 Fitness website. (Those trainings do, granted, stretch over 200 hours of time, while the 305 certification is a much smaller time commitment.) 305 also offers scholarships for those who qualify. The offering is a steal compared with basic yoga teacher trainings, which are often priced upwards of $2,000 just for a training that typically does not include certification. The new 305 Fitness digital certification program, launched amid the pandemic, costs $190 for a weeklong training course. “We’re focusing on certifying and empowering individuals in hopes that they can monetize their fitness credentials during this time,” founder Kurzban told Forbes. But, rather than shutter the brand altogether and file for bankruptcy, as Flywheel has done, 305 is trying a different approach. Unable to financially support reopening studios at the low capacity required for safety, 305 laid off a majority of their staff - a move that large-scale fitness empires like CorePower, Solidcore and many others have been forced to make. In February of 2020, she opened a 5,700 square-foot, two-level studio in Union Square - only to have to shut it all down in March due to COVID-19. Prior to the pandemic, Kurzban had opened popular studios in DC and Boston, and created successful pop-ups in Chicago, San Francisco, and L.A. Modeled after the nightclub scene of South Beach, the 305 Fitness cardio workout has been expanding for years. So, if they were opening an outpost here - during a pandemic - I thought I’d have heard about it by now. Celebs like Miley Cyrus and Hailey Baldwin are fans, and NBA star Kevin Durant and Tiësto are investors.

It’s a brand that’s been rising in recognition in Manhattan ever since the sweat-inducing dance class was created by Miami native Sadie Kurzban in 2012. I was surprised when I first started seeing New York-based boutique workout 305 Fitness popping up in Philly. Boutique fitness studio Vibe Vault Fit in Exton offers 305 Fitness classes regularly.

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